| DC Super Friends: Big Heroes for Small Boys! -
Posted on 08-02-2007 17:20 |
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Chris
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Looks like Mattel is fianlly getting on the toddler bag wagon. Much like Spidey and Friends, DC will soon have toddler toys for those 5 and under:
To protect the already-established core action figure line, master licensee Mattel (for both) is on board to create a younger, unique but complementary basic and deluxe action figure line for Super Friends, as well as vehicles and other accessories. "From a toy perspective, we felt comfortable the toys would all reside in the same house [Mattel]," says McTier.
The Super Friends program with a broad target of ages 0 to 5 (with the bulk of the target in the 2 to 5 age range) will launch first with toys in fall 2007, according to McTier. As a global partner, Mattel will launch the toy line on a global basis. Together, Warner Bros. Consumer Products and Mattel will work on the creative for the brand for both advertising and merchandising opportunities.
Read the entire article: http://www.licensemag.com/licensemag/article/articleDetail.jsp?id=383196&searchString=super%20boys
It's about time! I have a few small cousins that I would have loved to give these to, with one on the way, looks like I'll be able to!

Edited by Caleson on 08-02-2007 19:02 |
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| RE: DC Superfirneds Big Heroes For Small Boys! -
Posted on 08-02-2007 18:49 |
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BornAgainBatman
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Sounds great.
Now we can get them at a young age to love Batman :p |
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| RE: DC Super Friends: Big Heroes for Small Boys! -
Posted on 08-02-2007 19:13 |
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Caleson
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Not surprising really and a smart move by Mattel. A few months back, ToyFare had a parody article featuring custom figures of what DC shouldn't make, like The Joker with a bloody crowbar. Of course, they were customized from Marvel figures and all had cheerful, childlike expressions. Pretty funny stuff.
The article Beyond linked to has images as well. Batman looks pretty cool; he seems to have an '80s styled costume and The Batman inspired face. I'll probably feel funny doing so, but I may end up getting some of these.
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| RE: DC Super Friends: Big Heroes for Small Boys! -
Posted on 09-02-2007 23:44 |
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FlaBat
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DC Superfriends is on the way.
http://www.wizarduniverse.com/magazine/toyfare/003376544.cfm
Batman looks cool and a new two seat, side by side Batmobile as well.
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| RE: DC Super Friends: Big Heroes for Small Boys! -
Posted on 10-02-2007 00:06 |
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Chris
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Those are freak'n sweet!
and I said it before.. but it's ABOUT TIME!

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| RE: DC Super Friends: Big Heroes for Small Boys! -
Posted on 10-02-2007 00:23 |
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BornAgainBatman
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sweetness!!
Not so bad at all. |
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| RE: DC Super Friends: Big Heroes for Small Boys! -
Posted on 26-02-2007 15:53 |
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Chris
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Our section is now up!
http://batmanytb.com/actionfiguresanddolls/actionfigures/kids/dcsuperfriends/

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| RE: DC Super Friends: Big Heroes for Small Boys! -
Posted on 26-02-2007 15:56 |
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Caleson
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beyond wrote:
Our section is now up! Hmm... Double check your work, Boss? Cool banner though, for the two pages that it appears.
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| RE: DC Super Friends: Big Heroes for Small Boys! -
Posted on 26-02-2007 16:36 |
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Chris
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?? All pics are working

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| RE: DC Super Friends: Big Heroes for Small Boys! -
Posted on 27-02-2007 09:49 |
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Caleson
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beyond wrote:
?? All pics are working The banner shows up for the index and Series 1, while the DC SuperHeroes banner shows up for the other links. The Aquaman, Batman (Deluxe), and Batcycle catalog photos show up at the bottom of the pages with the Close Box link rather than in their respective Additional Images links. And the orange frames are too thin for the Vehicle catalog photos... But at least everything is present.
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| RE: DC Super Friends: Big Heroes for Small Boys! -
Posted on 27-02-2007 13:50 |
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Chris
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I forgot to check it in Firefox..

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| RE: DC Super Friends: Big Heroes for Small Boys! -
Posted on 27-02-2007 20:35 |
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Caleson
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Not sure how that would make any difference, especially with incorrectly linked banner images, but okay, Boss. 
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| RE: DC Super Friends: Big Heroes for Small Boys! -
Posted on 27-02-2007 20:54 |
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FlaBat
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If these end up being Rescue Heroes size and scale then Mattel could rework some of the other existing Rescue Heroes playsets and vehicles into the DCU. I never got my kid more than a few basic figures, but I know they had some cool things that could be easily retooled.
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| RE: DC Super Friends: Big Heroes for Small Boys! -
Posted on 27-02-2007 21:00 |
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Chris
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Caleson wrote:
beyond wrote:
?? All pics are working The Aquaman, Batman (Deluxe), and Batcycle catalog photos show up at the bottom of the pages with the Close Box link rather than in their respective Additional Images links. And the orange frames are too thin for the Vehicle catalog photos... But at least everything is present.
We've been over this before.. if the width is not set right, it will do that. It looks fine in IE

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| RE: DC Super Friends: Big Heroes for Small Boys! -
Posted on 27-02-2007 21:01 |
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Chris
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These are 6 inches

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| RE: DC Super Friends: Big Heroes for Small Boys! -
Posted on 12-06-2007 11:49 |
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spencer1984
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In-package photo of the Batmobile:


The complete history of the Batmobile: BatmobileHistory.com
Scale models of Batmobiles & more: spencer1984.com |
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| RE: I found these... -
Posted on 15-08-2007 14:49 |
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inzo
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Awsome toy line...
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| RE: DC Super Friends: Big Heroes for Small Boys! -
Posted on 19-10-2007 04:10 |
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tomstoyz
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Is this post dead? I'm not sure of this is where I post it but here's the new BAT-JET!! When ya get there, scroll down a little, you'll see it!
http://tomztoyz.blogspot.com/2007/09/new-batman-toy-mattel-dc-superfriends.html#links
Please visit the NEW BAT-BLOG!
http://www.bat-blog.com
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